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but it’s true.
By briantologist | May 14, 2008
Tonight I glanced at one of a great many empty Old Style 30-packs that patiently wait in the back of our kitchen as I fail to discard them time and again.
What the box said: “Pure Genuine.”
What I saw for a split second: “Pure Genius.”
Anyone familiar with the fine work of the Heilmann family can attest to the fact that the latter description is just as apt, if not more so, than the former.
Topics: Fucking Awesome, misheard/misread | 3 Comments »

May 15th, 2008 at 10:37 am
What the hell does Pure Genuine even mean? Pure Genius would help them sell more beer for sure. Time to write your brewer.
May 15th, 2008 at 2:11 pm
Anyone that can sell somewhat palatable beer for such a price IS genius. In fact, someone might say that certain moments CALL for Old Style. Like punk concerts in skeevy clubs. Or just, you know, everyday.
June 3rd, 2008 at 3:01 pm
Halloo, Byrneunit! Is all well in Chi-land? The internet worries.