misheard/misread
but it’s true.
Wednesday, May 14th, 2008Tonight I glanced at one of a great many empty Old Style 30-packs that patiently wait in the back of our kitchen as I fail to discard them time and again. What the box said: “Pure Genuine.” What I saw for a split second: “Pure Genius.” Anyone familiar with the fine work of the Heilmann [...]
typo of the week
Tuesday, August 14th, 2007… seen while reading a grocery circular. It was an ad for these, the infuriating nature of which I’ll set aside long enough to tell you that they were advertised as “Unscrutables.” This made me laugh and laugh. I just love the idea of a food that’s marketed based on its mysterious nature. “I ate [...]
it is absolutely a community-building activity.
Monday, December 11th, 2006Misread headline, from the NPR homepage. Actual text: Web T-shirt Company Builds a Community, Business Misread text: Wet T-shirt Contest Builds a Community, Business
Ms. Read
Wednesday, December 6th, 2006So I don’t guess this happens to everybody as often as it happens to me, or maybe it does happen to everybody as often as it does to me, and everybody’s a little better about not talking about stupid shit than I am. Regardless, I am virtually pummelled day after day by text I misread [...]